Strategic Communication

Strategic Communications that Elevate

The biggest successes are products of careful research, planning, strategy, and execution. We believe the same goes for communications and marketing. We partner with you to develop the strong short- and long-term communications strategies you need to achieve the greatest success, then create compelling copy that delivers.

Whether you seek to rebrand, increase visibility, launch an initiative or product, make big changes, build engagement, or any combination of the above, we start with strategic communications planning. By identifying goals, audience, value propositions, timing and messaging, we help you develop a roadmap and produce the copy to help you achieve success.

Examples of Strategic Communications:

Website redesign and copy for stronger flow and engagement

Customer newsletters

Email marketing campaigns

Internal employee communications

Video scripts and production

“Jen’s technical knowledge, writing skill, and inherent ability to research and understanding our clients’ businesses is a true asset to BDN. Not only does she regularly hit the mark with our clients, but I also have come to rely on her as a sounding board for helping design solutions for our clients. Jen is a true professional - creative, innovative, flexible, resourceful, and very reliable. I count on her as our go-to writer for our projects.”
BDN Aerospace
Lisa Sifuentes, Vice President
“Jen’s first-hand knowledge of the helicopter industry has been invaluable to Vertical since its inception. As a contributing editor, she can be relied upon for articles that are timely, in-depth, and informative. She also brought her social media savvy to bear on Vertical’s Twitter account: designing a custom background for us, building followers, and providing monthly management services that keep our Twitter account interesting and relevant. We recommend her work highly.”
Vertical 911 Magazine
Elan Head, Editor
“Jen is a talented PR professional with razor-sharp instincts, excellent communication and interpersonal skills, and broad aviation expertise. She is motivated, consistent, and diligent, I highly recommend her work.”
Regional Airline Association
Faye Malarkey Black, President
“Jen is a detail-oriented professional communicator with excellent writing skills. She manages projects so they get done and done right, and she can take them from start to finish on her own or as part of a team.”
Write as Rain Communications, contractor to Seattle Public Schools
Tina Christiansen, Owner
“It's very rare to come across an all-star player with expertise in multiple industries. Helinet hired Jen to execute its entire HAI event. From pre-planning, to booth delivery, to related PR she executed flawlessly and professionally. It was clear that Jen's expertise in both Public Relations and Aviation made her the perfect candidate for the job. She was highly diligent and trouble shot all of the problems associated with last minute planning. I can confidently say that without Jen we would not have had a successful show and that working with her was a great experience.”
Helinet Aviation
Steve Gatena, President (former)
“Jen is a wonder woman. I have had the pleasure of her partnership for many years as a publicist and social media manager. She set me up with professional Facebook and Twitter accounts, designed and manages my professional website, helps secure my speaking engagements, and works tirelessly to help increase publicity around my work. Her contacts and expertise in the entertainment industry and social media have been a definite asset.”
Actor
Wes Studi